塑料袋:茶叶包装设计应注意什么?
茶叶作为流通性非常强的商品,也同样适用。好的茶叶包装都具有收藏价值,同时也可以循环使用,在崇尚低碳消费的大时代背景下,既节约了资源,也是对传统茶文化的一种弘扬和传播。
Tea, as a commodity with strong circulation, is also applicable. Good tea packaging has collection value and can also be recycled. Under the background of advocating low-carbon consumption, it not only saves resources, but also promotes and spreads traditional tea culture.
精美别致的包装设计,不仅能给购买者以美的享受,而且在茶市销售方式灵活多变的情况下,能够非常大的激起消费者的购买欲望,促进茶叶的销售。
Exquisite and unique packaging design can not only give buyers the enjoyment of beauty, but also greatly stimulate consumers' desire to buy and promote the sales of tea under the flexible sales mode of the tea market.
.早的茶叶包装一般限于满足茶叶的防潮碰、防异味、防髙温、遮光深藏,让茶叶保持合适的湿度和温度以 茶叶的营养成分不流失少流失和色香味变化不大,并方便人们购买后的携带、贮藏和运输。好的茶叶包装设计就是要在简单的需求基础上做到实用、简洁、直观、美化。
Early tea packaging is generally limited to meeting the requirements of moisture-proof touch, odor prevention, high temperature prevention, and dark storage of tea, so that tea can maintain appropriate humidity and temperature, with no loss of tea nutrients and little change in color, aroma, and convenient for people to carry, store, and transport after purchase. Good tea packaging design is to be practical, concise, intuitive and beautified on the basis of simple needs.
茶叶是一种绿色饮品。,我们要充分了解茶叶的特性以及众多容易造成茶叶品质发生变化的因素,从选材上避免不利于茶叶贮藏运输的因素;其次,要了解各种包装材料的特性,根据茶叶的不同,选择不同属性的包装材料,或木质、或PC、或亚克力、或纸盒等等,材料的选择不能千篇一律。
Tea is a green drink. First of all, we should fully understand the characteristics of tea and many factors that are likely to cause changes in the quality of tea, and avoid factors that are not conducive to tea storage and transportation from the perspective of material selection; Secondly, we should understand the characteristics of various packaging materials. According to the different tea leaves, we should choose packaging materials with different properties, such as wood, or PC, or acrylic, or paper boxes. The selection of materials should not be uniform.
我们要充分感受不同包装材质的特性,务求包装材质与茶叶特性符合,只有这样,包装设计才能在满足基本的贮藏和运输的功能时做到。
We should fully feel the characteristics of different packaging materials and ensure that the packaging materials are consistent with the characteristics of tea. Only in this way can the packaging design be perfect when meeting the basic functions of storage and transportation.
橘生淮南则为橘,生于淮北则为枳,茶叶也是同样的道理,不同的水土种出的茶树口味天差地别,而且地域的差异也会导致不同地域对茶的理解存在不同,茶叶包装设计要突出这种不同,宣扬自己特色的内容,增加消费者的关注度。
Orange grows in Huainan is orange, while it grows in Huaibei is trifoliate orange. The same is true of tea. Tea trees grown in different soil and water have different tastes, and regional differences will lead to different understanding of tea in different regions. Tea packaging design should highlight this difference, promote the content of their own characteristics, and increase consumers' attention.
茶叶包装设计对的系统性、延续性、风格、传统等的考量,就是茶叶包装设计的传统延续,每个产品的设计都负责总的风格规划。同时,为了体现同一中不同系列产品的差异,不得不在设计中进行再次创新与突破。这样,通过富含地域性和独特性的茶叶包装设计,消费者就能根据日常印象对该茶叶进行寻找并对印象进行强化。
The consideration of tea packaging design on the systematicness, continuity, style and tradition of the brand is the traditional continuation of tea packaging design. Each product design is responsible for the overall style planning. At the same time, in order to reflect the differences between different series of products in the same brand, we have to make innovations and breakthroughs again in the design. In this way, through the tea packaging design rich in regionality and uniqueness, consumers can find and strengthen the brand's tea according to their daily impression.
茶叶包装设计要重视人的感情和愿望,让消费者在购买或者见到茶叶时,得到美好的暗示和欢乐的联想,如包装材质的选择,木制包装可以运用传统的雕刻、书法、字画等多种艺术手段,甚可以引入名家大家的作品,增加茶文化色彩。
Tea packaging design should pay attention to people's feelings and wishes, so that consumers can get good hints and happy associations when buying or seeing tea, such as the choice of packaging materials. Wooden packaging can use traditional carving, calligraphy, calligraphy and painting and other artistic means, and even introduce the works of famous experts to increase the color of tea culture.
陶瓷包装典雅精美,造型独特,经过一千余年的发展,陶瓷艺术已经可以素刻镶嵌、描金、丝绸印花等装饰,青花瓷等传统器型纳入我们的视野,可以使茶叶包装更加赏心悦目,提升消费者购买意愿。
The ceramic packaging is elegant and exquisite, with unique shape. After more than a thousand years of development, ceramic art has been able to be decorated with plain engraving, inlaying, gold painting, silk printing, etc., and traditional shapes such as blue and white porcelain have been brought into our view, which can make tea packaging more pleasant and improve consumers' purchase intention.
另外,金属玻璃、复合材料材质的选择,因为其非常强的可塑性,包装本身摆在室内,俨然一个富有传统艺术感的摆件,增加消费者购买的亲近力。
In addition, the choice of metal glass and composite materials, because of their very strong plasticity, makes the packaging itself placed indoors, just like a traditional art display, which increases the affinity of consumers.
含蓄和意境是茶叶包装设计的较高层次,可以充分体现出茶文化的中庸、内敛、协调、平衡的理念。谋求人与自然、社会的和谐统一,茶叶的包装设计也是同理,要充分考虑茶叶口感与色彩、品质与茶器、茶文化与消费者生产者的高度和谐,让茶叶包装对消费者产生非常大的吸引力。
Implicitness and artistic conception are the higher level of tea packaging design, which can fully reflect the philosophy of moderation, introversion, coordination and balance of tea culture. To seek harmony and unity between people, nature and society, tea packaging design is the same. It is necessary to fully consider the high harmony between tea taste and color, quality and tea ware, tea culture and consumer producers, so as to make tea packaging very attractive to consumers.
①要注意色彩搭配。色彩是消费者看到商品时的..印象,是吸引顾客的重要因素,商品属性的制约着包装的色彩,茶叶包装要选用清新淡雅、质朴自然的色彩搭配,根据消费群体的习俗和欣赏习惯,同时考虑到茶叶的档次、销售场合等进行色彩搭配,要注重整个品系的色彩风格的统一。
① Pay attention to color matching. Color is the impression of consumers when they see the goods, and it is an important factor to attract customers. The commodity attribute restricts the color of the packaging. Tea packaging should use fresh, elegant, simple and natural color matching. Color matching should be carried out according to the customs and appreciation habits of consumer groups, taking into account the grade of tea, sales occasions, etc., and attention should be paid to the unity of the color style of the entire product line.
②注意形象与时俱进。包装的图案设计功能可以使商品更加形象、生动,茶叶包装设计要避免选择陈旧、繁琐的图案,要与时俱进,选用符合时代发展的图案样式。
② Pay attention to the image and keep pace with the times. The pattern design function of the package can make the goods more vivid and vivid. The tea packaging design should avoid selecting outdated and cumbersome patterns, keep pace with the times, and select patterns that conform to the development of the times.
③加强文字装饰。将汉字进行艺术的设计和夸张,可以提升茶叶包装的关注度。茶叶包装的文字设计定要简洁明了,要充分体现茶叶的商品属性。传统书法是一个不错的设计选项,但要选择易懂易读容易辨认的字体,让消费者辨识包装时能一目了然。
③ Enhance text decoration. The artistic design and exaggeration of Chinese characters can enhance the attention of tea packaging. The text design of tea packaging must be concise and clear, and fully reflect the commodity attributes of tea. Traditional calligraphy is a good design option, but you should choose a font that is easy to understand, read and recognize, so that consumers can recognize the packaging at a glance.
茶叶包装设计包含文化、美学、构图等多项内容,承担着对茶叶的推广与传承,来源于网络,仅供参考
Tea packaging design includes culture, aesthetics, composition and other contents. It undertakes the promotion and inheritance of tea brands. It comes from the Internet and is only for reference
以上就是为大家介绍的有关济南塑料袋订做的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以的态度,为您提供服务http://www.jingmeisuliao.com
The above is a detailed introduction about the customized plastic bags in Jinan. I hope it will be helpful to you. If you have any questions, please contact us. We will provide services for you with our attitude http://www.jingmeisuliao.com