食品包装袋设计有什么地方要注意的
食品包装袋设计除了要给食品提供保护之外,还需要兼顾到美感,能够引起消费者的食欲。下面
济南订做食品包装袋厂家来讲讲食品包装袋设计需要注意哪些方面的问题。
In addition to providing protection for food, the design of food packaging bags also needs to take into account aesthetics, which can stimulate consumers' appetite. Below, Jinan's customized food packaging bag manufacturer will discuss the aspects that need to be paid attention to in the design of food packaging bags.
1、食品包装袋设计的颜色问题
1. Color Issues in Food Packaging Bag Design
食品包装袋设计的颜色不能依靠电脑屏幕或者是打印机纸稿来判断,在制作的过程当中一定要根据CMYK色谱来确定填色。小编在这里要提醒大家,不同参加生产的CMYK色谱使用的材料、油墨类型以及印刷的压力是不一样的,所以就会造成同样的一个色块出现差别。因此好是能够拿着包装袋到厂家进行确认,这样才能确保不会出现问题。
The color of food packaging bag design cannot be judged by computer screens or printer paper drafts. During the production process, the color filling must be determined based on CMYK chromatography. The editor would like to remind everyone that the materials, ink types, and printing pressure used in different CMYK chromatography participating in production are different, which can result in differences in the same color block. Therefore, it is good to be able to take the packaging bag to the manufacturer for confirmation, so as to ensure that there will be no problems.
2、颜色都会有所差别
2. The colors will vary
因为铜版印刷的一些特殊原因,印刷颜色都是按照印刷人员手工调色而形成的,所以每一次印刷是否可能都会存在一些颜色方面的差异。一般来说,食品包装袋设计只要是能够确保达到90%以上是符合要求的就是合格的。所以,不能因为一点颜色有差异就觉得是有问题的。
Due to some special reasons of copper plate printing, the printing colors are formed by manual color mixing by printing personnel, so may there be some color differences in each printing process. Generally speaking, food packaging bag design is considered qualified as long as it can ensure that it meets the requirements by more than 90%. So, just because there is a slight difference in color, it cannot be considered problematic.
3、底色和文字的颜色不要太浅
3. The background color and text color should not be too light
如果食品包装袋设计的颜色以及底色都是非常浅的,那么在印刷的过程当中就会造成看不清字的问题。因此在进行食品包装袋设计时否务必要注意这个问题,以免后出来的效果有很大的差别。
If the color and background of the food packaging bag design are very light, it will cause the problem of unclear words during the printing process. Therefore, it is necessary to pay attention to this issue when designing food packaging bags to avoid significant differences in the resulting effects.
4、审美特性
4. Aesthetic characteristics
消费者的审美能力变得越来越高,满足消费者的审美需求也是食品包装袋设计一个非常重要的课题。过去只需要在包装上印上产品的图片就可以满足消费者的审美需求,但是现在肯定不行呢。包装设计师需要通过一些抽象的手法来体现出艺术性,给消费者留下充分的想象空间。
The aesthetic ability of consumers has become increasingly high, and meeting their aesthetic needs is also a very important issue in food packaging bag design. In the past, it was only necessary to print product images on the packaging to meet consumers' aesthetic needs, but now it is definitely not possible. Packaging designers need to use some abstract techniques to demonstrate artistry and leave consumers with ample imagination space.
5、合理性
5. Rationality
食品包装袋设计可以适当的夸张一点,但是并不代表就可以肆意的夸大。现在的食品包装袋设计越来越注重艺术性,比如说通过电脑来绘画出产品,这样的方法就可以避免拍照的不足之处。可以将配料和原料进行合理的搭配,让消费者可以更加直观地对产品有所了解。
The design of food packaging bags can be appropriately exaggerated, but it does not mean that they can be arbitrarily exaggerated. Nowadays, food packaging bag design is increasingly emphasizing artistry, such as using computers to draw products, which can avoid the shortcomings of photography. The ingredients and raw materials can be reasonably matched, allowing consumers to have a more intuitive understanding of the product.
What are some things to pay attention to when designing food packaging bags? Now that everyone knows http://www.jingmeisuliao.com The five aspects introduced are the answers to this question. You can read them carefully to successfully complete the packaging bag design.